Key Takeaways:
- Do: Research and target relevant websites for guest posting opportunities.
- Don’t: Send generic pitches or content to multiple websites.
- Do: Follow the guest posting guidelines provided by each website.
- Don’t: Overstuff your guest post with self-promotion and backlinks.
Hey, fellow bloggers and content creators! Looking to level up your guest posting game? Well, you’ve come to the right place.
In this ultimate list of guest posting do’s and don’ts, I’m going to spill the beans on all the insider tips and tricks to help you nail your guest posts every time.
From research and writing, to engagement and promotion, I’ve got you covered. We’ll dive into the must-do’s like choosing the right websites and writing high-quality, original content.
And of course, we’ll also uncover the absolute don’ts, including avoiding duplicate content and excessive self-promotion.
So, buckle up and let’s take your guest posting skills to new heights!
| Do’s | Don’ts | |
| 1. Research the Website | Understand the website’s content, audience, and guest posting guidelines. | Submit irrelevant or poorly researched content. |
| 2. Follow Guidelines | Abide by the website’s rules regarding word count, formatting, and link placement. | Ignore or neglect the provided guidelines. |
| 3. Provide Quality Content | Create unique, well-written, and engaging articles that provide value to readers. | Submit plagiarized or low-quality content. |
| 4. Build Relationships | Engage with website owners or editors to establish mutually beneficial connections. | Leave a guest post and vanish without any further interaction. |
| 5. Proofread and Edit | Thoroughly review your guest post for any grammatical or structural errors. | Submit content with typos, poor grammar, or formatting issues. |
| 6. Add Value to Readers | Create informative, actionable, and relevant content that solves readers’ problems. | Write promotional or self-serving content without providing useful information. |
| 7. Be Transparent | Disclose any conflicts of interest or sponsored content within your guest post. | Hide affiliations or engage in deceptive practices. |
| 8. Engage with Comments | Respond to comments on your guest post to foster engagement and build trust. | Ignore or neglect comments from readers. |
Contents
- 1 Do’s of Guest Posting
- 2 Don’ts of Guest Posting
- 3 Increase Visibility Strategically!
- 4 Frequently Asked Questions
- 4.1 What is the difference between guest posting and guest blogging?
- 4.2 How do I find relevant blogs or websites for guest posting?
- 4.3 Can I include multiple links in my guest post?
- 4.4 How should I format my guest post?
- 4.5 How long should my guest post be?
- 4.6 How can I track the success of my guest posts?
- 5 Final Verdict
Do’s of Guest Posting
Research and choose the right websites and blogs to guest post on. Follow the blog’s guidelines and requirements carefully to ensure your content meets their standards.
Research and choose the right websites and blogs
To research and choose the right websites and blogs for guest posting, start by identifying platforms that align with your niche or industry.
Look for websites that have a good reputation, high domain authority, and a strong reader base.
Make sure the blog’s audience matches your target audience.
Analyze the engagement level by checking comments and social media activity.
Consider the blog’s guidelines, content quality, and posting frequency as well.
A thorough research will help you find the perfect fit!
Follow the blog’s guidelines and requirements
Follow the blog’s guidelines and requirements is essential for guest posting success. It shows respect to the blog owner and increases your chances of acceptance.
Read the guidelines carefully, adhere to word limits, formatting instructions, and submission procedures.
Don’t forget to include any required information or author bio details. Always prioritize following the specific guidelines provided by each blog.
Write high-quality and original content
When writing a guest post, it’s crucial to create high-quality and original content. This means providing valuable information, unique insights, and well-researched ideas.
Avoid regurgitating the same old content or copying from other sources.
Use your own voice, writing style, and expertise to make your post stand out. Remember to cite any sources and provide accurate information to establish your credibility.
By focusing on quality and originality, you’ll increase your chances of getting your guest post accepted and gaining the trust of readers.
Establish your expertise and provide value
Establishing your expertise and providing value is essential when it comes to guest posting. To do this, focus on creating high-quality and original content that showcases your knowledge and skills.
Share valuable insights, tips, or strategies that readers can benefit from.
By doing so, you’ll build credibility and gain the trust of your audience. Additionally, be responsive and engage with the readers by answering their questions and comments.
This will further establish your expertise and enhance the value you provide.
Your author bio is a crucial aspect of your guest post. It allows readers to learn more about you and your expertise.
A compelling author bio should be concise, engaging, and relevant.
Include any relevant links to your website, blog, or social media profiles to further establish your credibility and make it easier for readers to connect with you.
Engage with the readers and respond to comments
Engaging with readers and responding to comments is essential when guest posting.
It shows that you value their thoughts and opinions.
Respond promptly, thank them for their feedback, provide additional insights, and answer any questions they may have.
This builds a connection and encourages further engagement.
Don’ts of Guest Posting
Do not submit duplicate or low-quality content. Don’t ignore the blog’s guidelines and requirements.
Don’t submit duplicate or low-quality content
Don’t submit duplicate or low-quality content.
It’s important to provide unique and valuable content to the blog or website you’re guest posting on.
Duplicate content can hurt your credibility and damage relationships with publishers.
Low-quality content won’t resonate with readers and may not be approved.
Be original and make sure your content adds value.
Don’t ignore the blog’s guidelines and requirements
Don’t ignore the blog’s guidelines and requirements.
They are there for a reason and help ensure that your guest post aligns with the blog’s standards and target audience.
It’s important to carefully read and follow these guidelines to increase your chances of getting your post accepted and maintaining a good relationship with the blog owner.
Don’t excessively promote your own products or services
When guest posting, it is important to remember not to excessively promote your own products or services. The focus should be on providing valuable and informative content to the readers.
While it’s okay to mention your expertise or relevant experiences, avoid turning your guest post into a sales pitch.
Instead, aim to establish yourself as an authority in your field and offer helpful insights that benefit the readers. Keep the promotional aspect subtle and non-intrusive.
Don’t use excessive keywords or engage in keyword stuffing
When guest posting, avoid using excessive keywords or engaging in keyword stuffing. Focus on providing valuable content that is engaging and informative for readers.
Keyword stuffing can negatively impact the quality and readability of your post, as well as your credibility as a guest author.
Instead, use keywords naturally and sparingly throughout your content, keeping the reader’s experience in mind.
Don’t neglect to promote your guest post
To ensure the success of your guest post, don’t forget to promote it! Share it on social media, mention it in your newsletter, and engage with your audience about it.
Encourage the blog’s readers to check out your post and share it with their networks.
Remember, promotion plays a vital role in maximizing the visibility and impact of your guest post.
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Frequently Asked Questions
What is the difference between guest posting and guest blogging?
Guest posting involves contributing an article to another website or blog as a guest author, while guest blogging entails publishing someone else’s article on your own website or blog. In guest posting, you are the guest author, sharing your expertise with a new audience.
In guest blogging, you are the host, showcasing content from others on your platform.
How do I find relevant blogs or websites for guest posting?
To find relevant blogs or websites for guest posting, start by conducting targeted searches using relevant keywords in search engines.
You can also use social media platforms, industry directories, and guest post networks to discover potential opportunities.
Furthermore, reaching out to your existing network and engaging with industry influencers can lead to valuable guest posting opportunities.
Remember to prioritize websites that cater to your target audience and align with your expertise.
Can I include multiple links in my guest post?
Yes, you can include multiple links in your guest post. However, it is important to ensure that the links are relevant and add value to the content.
Avoid excessive linking and focus on providing valuable information to the readers.
Additionally, make sure to follow the blog’s guidelines regarding the number and placement of links.
How should I format my guest post?
When it comes to formatting your guest post, it’s important to keep it clean and easy to read.
Break up paragraphs and use subheadings to make it visually appealing.
Use bullet points or numbered lists to organize information.
Include relevant images and use formatting tools like bold and italics to emphasize key points.
Don’t forget to proofread for any errors before submitting.
How long should my guest post be?
Your guest post should be long enough to cover the topic in depth and provide value to the readers, but not too long that it becomes overwhelming.
Aim for around 800-1500 words, depending on the blog’s guidelines and the complexity of the topic.
Make sure to break up the content with subheadings and bullet points for easier readability.
How can I track the success of my guest posts?
You can track the success of your guest posts by monitoring the traffic and engagement they generate.
Keep an eye on website analytics to see how many visitors are coming from your guest posts.
Additionally, look for comments, shares, and backlinks to gauge the level of engagement.
Final Verdict
Guest posting can be an effective strategy for building your brand, increasing your visibility, and driving traffic to your website.
By following the do’s such as conducting proper research, writing high-quality content, and engaging with readers, you can maximize the benefits of guest posting.
On the other hand, avoiding the don’ts like submitting duplicate content and excessively self-promoting will help you maintain a positive reputation and ensure the success of your guest posts.
Remember to adhere to the guidelines, proofread your content, and promote your guest posts to track their success.
Happy guest posting!
Shane Galvin is the founder of Blue Ocean Web Care, a WordPress maintenance and optimization company based in Rochester, NY. With 15+ years of experience in WordPress site security, speed optimization, and SEO, Shane utilizes his expertise to help clients build effective websites. His ultimate goal is to build fast, user-friendly websites that instill confidence and trust for clients.
